An Ultimate Guide On What is Digital Marketing And Strategies of Digital Marketing

Digital Marketing Howdy Friends Welcome To TecHappen - Make It Happen This is Nanne Parmar - Digital Marketing Expert And Founder of NE Fact...

Digital Marketing

What is Digital Marketing

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Today, In this article, I am going to Share With you An Ultimate Guide On What is Digital Marketing And Strategies of Digital Marketing.

Questions About Digital marketing

  1. What is Digital Marketing?
  2. Digital Marketing Types
  3. Digital Marketing Benefits
  4. Why Digital Marketing Important
  5. Basics of Digital Marketing
  6. Digital Marketing For Business

What is Digital Marketing?

Digital marketing for the use of computer technology and the Internet were marketing practices, in the early 21 century began to develop. 

Digital marketing mainly has two forms of "pull" and "push", each with its own advantages and disadvantages.

Digital marketing is a marketing service for users and beneficiaries of electronic devices, such as personal computers, smartphones, general mobile phones, tablets, and game consoles.

Digital marketing applications or platforms such as websites, e-mail, app applications (desktops and mobile boards) and social networking sites. 

Digital marketing can be through non-network channels such as television, radio, newsletters, etc., or through Internet channels such as social media, electronic advertising, banner advertising (Banner Ads).

Social media marketing is part of digital marketing. Many organizations use traditional and digital marketing pipelines for interleaving; however, digital marketing is increasingly favored by marketers. 

Digital marketing allows marketers to have a more accurate return on investment (ROI) than traditional marketing channels.

Types of Digital Marketing

What is Digital Marketing

Having a great website is not enough until it can attract a significant amount of traffic. Just as traditional marketing of products and services,

an appropriate marketing strategy is a prerequisite in the cyberspace to boost sales and revenue. Internet marketing involves online marketing methods that help to increase traffic to websites.

With numerous businesses offering similar products and services vying with each other to capture a significant portion of the market pie, effective internet marketing is the only option for promoting the company.

Here are the Major Digital Marketing Types

  1. Search Engine Optimization
  2. Search engine advertising
  3. Banner ads inserted in websites can attract a sizeable amount of targeted traffic
  4. Social media marketing
  5. Email marketing helps businesses to contact their potential customers

Search Engine Optimization

What is Digital Marketing

While searching for certain products or services, online shoppers rely on search engines that rank websites based on relevant keywords.

The key goal of internet marketing is to adopt suitable strategies that help to improve the rank of a certain website in the search result pages of popular search engines such as GoogleBing, and Yahoo.

SEO involves the optimization of a website by inserting appropriate content, using suitable coding, increasing backlinks and other activities that help to improve the visibility of the website in the search result page.

SEO aims to ensure that a particular website is present among the first ten search results based on keywords of popular search engines.

Apart from standard web searches, SEO affects the results of other types of search results such as local search, image search, news search, academic search, and video search.

Local Search Engine Advertising

What is Digital Marketing

SEO, although the most popular form of internet marketing, is not the only kind of online marketing method. For businesses that cater to local markets, local search engine advertising is a suitable method of increasing targeted traffic.

It involves pay-per-click advertisements that are inserted in the local result pages. Unpaid search engine optimization is usually combined with paid search engine marketing to optimize traffic.

Online Display Ads

What is Digital Marketing

Banner ads inserted in websites can attract a sizeable amount of targeted traffic. When properly designed and executed, this popular internet marketing strategy helps to drive traffic from third-party websites to your website, thereby causing a significant improvement in traffic.

Social Media Marketing

What is Digital Marketing

Internet marketers also use social media sites such as Facebook and Twitter for increasing awareness about the websites of their clients. In addition to attracting the attention of potential customers, appropriate social media marketing helps to retain customers through frequent interactions through social media websites.

Email Marketing

What is Digital Marketing

Email marketing helps businesses to contact their potential customers directly through attractive messages and newsletters.

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

Digital Marketing Benefits

Digital marketing is without any doubt, the best way to go about for your products and services. It can be beneficial for your business in many ways. Some of these are:

What is Digital Marketing


  1. It is affordable to deploy than traditional marketing and advertising.
  2. It Prepares You for the Internet of Things.
  3. It goes from planning to execution more quickly.
  4. It Can Help You Compete with Large Corporations
  5. It gives readers, fans, and viewers a chance to share your content.
  6. It Keeps You on Par with Competitors.
  7. Its campaigns are easier to attach to other campaigns.
  8. It Helps Generate Higher Revenues.
  9. Its campaigns have longer shelf lives.
  10. It Connects You with the Mobile Consumer.
  11. It is easier to stop or change a digital marketing campaign after it starts.
  12. It Enables Real-Time Customer Service.
  13. It gives the brand more time and space to tell its story.
  14. It Saves You Money.
  15. It Generates Higher Conversion Rates.
  16. It Connects You with Consumers on the Internet.
  17. It allows you to reach a broader, more engaged and targeted audience fast than traditional marketing and is more cost-effective. With digital marketing, you're speaking to a specific audience and really test things and iterate quickly. So if one ad doesn't work you can try variations of it and track progress. It adds a lot more science and tracking to marketing as well as allows companies to be more relational in their marketing efforts.

Some of the advantages of Digital Marketing:

What is Digital Marketing

Simple to measure: 

Unlike traditional methods, you can see in real-time what is or is not working for your business online and you can adapt very quickly to improve your results.

For measuring traffic to your site you can use Google Analytics to measure specific goals you want to achieve for your website or blog and most packaged email marketing solutions provide good insight into how many people are opening, reading and converting from your emails.

Level playing field: 

Any business can compete with any competitor regardless of size with a solid digital marketing strategy.

Traditionally a smaller retailer would struggle to match the finesse of the fixtures and fittings of its larger competitors.

Online, a crisp well thought out site with a smooth customer journey and fantastic service is king - not size.

Real-time results: 

you don't have to wait weeks for a boost to your business like you would have to wait for a fax or form to be returned.
You can see the numbers of visitors to your site and its subscribers increase, peak trading times, conversion rates and much more at the touch of a button.

Reduced cost: 

Your business can develop its online marketing strategy for very little cost and can potentially replace costly advertising channels.

Brand Development: 

A well-maintained website with quality content targeting the needs and adding value to your target audience can provide significant value and lead generation opportunities. The same can be said for utilizing social media channels and personalized email marketing.

Refinement of your strategy: 

Basically, anything that you capture in your customer journey can be reported on and honed for greater success at the fraction of the cost of traditional marketing.

After all, how annoying is it to get a couple of forms returned from mailshot.

Marketing online enables you to refine your strategy at any point in time and see any improvements or opportunities for further refinement almost instantaneously.

Far greater exposure: 

your business can be seen anywhere in the world from one marketing campaign, the cost to do these using traditional methods would be considerable.

Plus once you have optimized the keyword search content on your website you should see a long-term return on your investment and will be fairly low-cost to maintain your ranking.

Greater engagement: 

With digital marketing, you can encourage your prospects, clients, and followers to take action, visit your website, read about your products and services, rate them buy them and provide feedback which is visible to your market.

So it doesn't take long for good publicity to enhance the prospects of your business.

Not Intrusive:

I know most people hate receiving sales mailshots or phone calls at inconvenient times on stuff that they have little interest in. Online people get the choice to opt-in or out of communications and often it is relevant because they were the ones searching for it in the first place.

Also, have you ever got frustrated receiving a regular email on a topic that interests and adds value to you? Nor I so don't underestimate the power of market segmentation and tailored marketing.

Viral:

how often do your sales flyers get passed around instantly by your customers and prospects? Online, using social media share buttons on your website, email and social media channels enables your message to be shared incredibly quickly, just look how effective it is for sharing breaking news.

However a word of caution, bad news can travel much quicker so make sure you have a risk management strategy to tackle negative press as soon as it is circulated.

Why is Digital Marketing Important? 

What is Digital Marketing

Digital marketing has changed people's perspective on marketing. Instead of it being just another "added extra", it is now an integral part of any business plan.

To put it simply, it helps you reach out to more customers, gives them more convenient options to choose from and in turn increases your profits.

Briefly explained, here's why Digital Marketing is important for you:

  1. Enables you to run targeted and customized campaigns via various mediums
  2. Lets you effectively engage customers across multiple digital channels
  3. Gives you a holistic view of data related to prospective customers via demographics and psychographics
  4. Increases your presence and visibility on social media platforms and search engines
  5. Strengthens your brand awareness

Basics of Digital Marketing

Digital marketing consists of a lot of strategies. In fact, it's a holistic approach to do different types of marketing activities across different online platforms.

These methods get upgraded regularly as new technologies emerge across the globe.

Therefore, digital marketing has grown significantly over the past few years. If you are new to this field, you may want to read the basics of digital marketing explained below.
  1. Invest in machine learning and Artificial intelligence (AI)
  2. Share your videos on Social Media
  3. Optimize your sites for Mobile Devices
  4. Consider Mobile apps
  5. Focus on the Customer Experience

1. Invest in machine learning and Artificial intelligence (AI)

First of all, the artificial intelligence (AI) will be quite popular in the coming years. Machine learning is another important part of digital marketing.

Shortly, social media bots will play a great role as far as connecting with potential customers is concerned. So, you may want to give more importance to social media if you want to communicate with your customers effectively. According to experts, about 85% of customers will interact with bots to get the information they need.

2. Share your videos on Social Media

In 2019, make sure you share your business videos across different social media platforms. Unlike the images or written content, a good video is more effective as far as grabbing the eyes of the visitors is concerned.

This is really important if you are going to market on the leading platforms, such as Twitter, YouTube, Instagram, or Facebook.

According to the latest research, 80% of people like to watch videos on the internet. They don't want to read articles or blog posts that much.

3. Optimize your sites for Mobile Devices

In 2019, your marketing strategies should be focused on mobile technology as well. According to the latest Google algorithm, your site should be optimized for mobile phones or you may get a penalty from Google.

Nowadays, mobile phones are one of the most popular devices across the globe. The new year will grow mobile video consumption by up to 30%. On the other hand, the demand for desktop computers and laptops will continue to decline.

4. Consider Mobile apps

In the world of digital marketing, mobile technology is the latest innovation. As a matter of fact, it's one of the most effective digital marketing tools in the here and now.

With the help of this cellular technology, you can compete with your competitors to stay ahead in the field. Without any doubt, if you have a mobile responsive website, you can grow your business to a large extent.

So, you may want to tap into the mobile apps as well. One such app is Whatsapp business. According to a source, mobile apps have generated $88 billion, give or take, in recent years.

5. Focus on the Customer Experience

For your business, customers play the same role your blood plays in your body. Therefore, you must work on the consumer experience. This will help you increase your sales over time.

If your customers are satisfied with your products or service, they will keep coming back for more.

How Will Digital Marketing Help Your Business?

Digital Marketing

Be it a large retail store or the little store in the neighborhood selling fresh cakes, everyone is realizing the advantages that digital marketing offers and building their online identity.

In this age, if you are not leveraging the advantages of digital marketing, then you are surely missing out on something really important.

In a nutshell, here's how Will Digital Marketing Help Your Business?:

  1. Firstly, it is cost-effective. The amount of money that you spend on running a digital marketing campaign reaps good returns (provided it is done professionally). Initial investment = Bigger returns. A win-win for you!
  2. Also, it enables you to engage your customers and personalize the messages to them, therefore improving the whole experience. Retained customers always bring in more business.
  3. It could also be incorporated into your actual marketing campaigns. So now you have your traditional campaign running and this new strategy enhances it even more.
  4. Once people take notice of the product that you are selling or your business and like the experience, they will, in turn, share it with their friends via social media and other mediums. That would, in turn, benefit you in terms of more visits and earnings.
  5. The biggest advantage that this form of new-age marketing provides is that every time you run a campaign for your business, you can track every single metric in real-time. You not only reach out to people via various mediums but it gives you the means to instantly know if the money that you have put into running the campaign is giving your results or not and also lets you measure the results.
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